02/04/2010

Issuing Refunds and Concessions

Tbs_stack_small Refunding the buyer is often the most customer-friendly resolution to an order problem. You may also issue concessions in certain situations.

Refunds: Submit a full refund when you want to refund the entire order. Submit a partial refund when there are multiple items in the order and you only want to refund one of them or when you are only refunding part of the order costs, such as providing a discount on shipping. Learn how to Issue a Refund

Concessions: You may occasionally want to compensate buyers for order issues aside from or in addition to refunding basic order costs. When a buyer receives a defective item, for example, you may cover the cost of return shipping in order to retrieve the item. Learn how to Issue Concessions.

Note that there are limits on the total amount sellers may provide to buyers when they issue order refunds and concessions. An order refund can't exceed the total amount originally paid by the buyer. The amount allowed in concessions, however, may exceed the total cost of the order itself.

Remember that as per seller performance targets, the number of refunded media units in a calendar month should be less than 5% of the number of media units sold. Concessions do not contribute to the refund percentage in your seller performance metrics. If one or more products in an order are fully refunded, then the order is counted as a refunded order and is included in your Refund Rate.

Further reading:

01/28/2010

About Returns, Claims & Chargebacks

Accepting Returns

It happens to the best of sellers: the buyer has received the item you shipped but doesn't want to keep it. If you sell on Amazon, you must accept returns within the guidelines spelled out in the Marketplace Returns Policy, even if you described the item exactly and the buyer just doesn’t want it.  

When there is nothing wrong with an item, the buyer should send the item back to you and pay for the return shipping.  Upon receipt, you should issue a refund to the buyer immediately. Learn how to Issue a Refund.

When the item is damaged or defective, or when it is materially different than the item described on the product detail page, sellers should pay return shipping.  You can reimburse the buyer for return shipping in advance or upon your receipt of the returned item.  Learn how to Issue Concessions.

You can charge a restocking fee (up to 20%) for returned items that are not damaged, defective or materially different. This fee is meant to cover the extra handling costs to take the item back into inventory and relist it for sale.

Remember that as the seller, you are responsible for managing the returns process. Failure to manage the return may result in a debit to your Marketplace Payments account if Amazon refunds the buyer pursuant to an A-to-z Guarantee claim, even if the item is not returned to you. You may also be held responsible if no response is received from you on an A-to-z Guarantee claim, or for declining to handle a return request that falls within required return policies.

Claims & Chargebacks

The majority of customers never need to use A-to-z Guarantee reimbursement program, but for those who do, the guarantee claim helps give customers a greater sense of trust and confidence in shopping from sellers at Amazon.com.

The Amazon.com A-to-z Guarantee covers situations in which the buyer purchased an item from a seller (via Marketplace Payments by Amazon) but never received it; or the buyer received the item but it was materially different than expected and depicted in the seller's description; or the buyer has returned, or wants to return, an item and the seller will not respond to their inquiries.

Let’s talk a moment about when an item is considered "materially different.”  If a seller has clearly misrepresented the condition or details of an item in a way that affects its value or utility, it is "materially different" and that seller should be willing to offer a refund or exchange. If the seller does not offer a refund or exchange, the buyer is eligible for our A-to-z Guarantee.

When submitting an A-to-z Guarantee claim with the reason "materially different," the buyer will need to select one of the following reasons and explain how it applies to the item in question:

    * Wrong version or edition
    * Item condition or details not as described
    * Wrong item
    * Missing parts or components
    * Defective item
    * Damaged item

It's in your best interest to respond to claims promptly. The A-to-z Guarantee Claims page in your Seller Account provides an easy reference to track and respond to A-to-z Guarantee claims.

The main difference between a claim and a chargeback is that with the A-to-z Guarantee program, the customer is dealing directly with Amazon.com through Marketplace Payments by Amazon instead of their credit card company. When a customer contacts their credit card company outside of Amazon.com when they have a problem with a transaction, the customer submits a chargeback request.

Lots more information is available 24 hours a day in the Seller Help pages:

Handling Orders FAQ
Refunds Returns and Cancellations
A-to-z Guarantee: Frequently Asked Questions
Chargeback FAQ

01/21/2010

Handling Post-Order Problems

Let's review some common things that might go wrong with an order and the best ways to handle them. 

Part 1: Requests for Changes

The buyer requests a change after the order is completed.

When a buyer makes a mistake on an order, they may ask you to:

  • Cancel the order. Buyers only have a 30-minute window to cancel their own orders. You can cancel at the buyer's request if the order hasn't been shipped yet. If you use Charge When Ship, see these instructions. If you haven't enabled your account for Charge When Ship yet, you will need to refund the order using these instructions.
  • Upgrade the shipping for the order. Keep in mind that buyers are presented with shipping options on the offer listing page and their final order review screen gives them an estimated delivery date. Sellers aren't obligated to provide a service that a buyer hasn't paid for or to accept promises of future reimbursement from buyers (sellers can't invoice buyers for extra costs). It's up to you to decide whether you will upgrade shipping. If you decide not to do so, explain why in a courteous and professional manner.
  • Ship the order to a different address. The terms of sale are final once the buyer clicks the "Place Your Order" button on Amazon.com. Neither buyers nor sellers can change the shipping address on their orders, and Amazon policy requires sellers to ship only to the address provided in their Seller Account. If the buyer can't receive the order at the address they provided originally, cancel the order and ask them to place a new one using the correct address.

The buyer requests a change after the order has been shipped.

A buyer may not realize that they made a mistake with an order until after you've shipped it. At that point, there's not much you can do except to ask the buyer to wait. 

  • You can't cancel the order. If the buyer no longer wants the item, ask them to return it for a refund. It's always best to wait until you have the item in hand again before you return funds to the buyer.
  • You can't speed up the shipment. Provide the buyer with information about the shipping method you used (based on the service they paid for), give them a realistic time-frame for delivery, and ask them to be patient. Here's the information Amazon provides to buyers about delivery expectations:  Marketplace Shipping Times.
  • You can't change the shipping address. If the buyer states that they won't receive the package at the address they provided, it may still be possible for them to get the package re-routed if they know the recipients. Undeliverable packages should be routed back to you and you can then refund the buyer. Since there will be extra routing steps, ask the buyer to be patient.

Learn more in our Handling Orders FAQ.

Part 2: Non-receipt

The buyer hasn't received the item they ordered.

Textbook buyers are often anxious to receive their orders and will contact you by e-mail for shipment status.

  • In many cases, the shipment isn't late but may not have arrived as early as the buyer hoped. It's possible that the package didn't arrive at the earliest estimated date. Amazon gives buyer an estimated delivery range for Marketplace shipping. For example, we tell buyers that a book sent using standard shipping may take 4-14 business days to arrive.
  • In the case of "slow" packages, you will often need to politely explain the delivery timeframes when buyers ask, "Where's my order?" Here the Seller Help page where we post Delivery Expectations. Here's the page for buyers: Marketplace Shipping Times.
  • In rare cases, a shipment may be lost or delayed in transit. Although you may feel you can't do much once you've put a package in the hands of your shipping carrier, keep in mind that you are responsible for the order from the time you receive shipping information in your account until the buyer receives the item they paid for.
  • In the case of a "lost" item arriving in an empty box, contact the shipper to report the issue and ask about the options available to you.
  • If the outside delivery date has passed, the best solution is to refund the buyer. Compensating buyers for lost shipments is simply a cost of doing business. If the buyer receives the item later and e-mails you to let you know everything worked out, you can ask them to contact Amazon to authorize repayment.

Learn more in our Handling Orders FAQ.

Part 3:  Returns

The buyer wants to return the item they ordered.

Given other issues that may arise with your orders, returns are pretty straightforward. The buyer has the item you shipped but doesn't want to keep it.

Here are the basics:

  • You have to accept returns within the guidelines spelled out in the policy, even if the item was exactly as described and the buyer simply no longer wants it.
  • Returns of new items are different from returns of damaged/defective/materially different items.
  • Buyer returns should be postmarked within 30 days of the original shipment sent by the seller.
  • Returns should be posted to the address included on the outside of each package. It's a good idea to also include your return address inside the package and to confirm it with the buyer before a return is shipped.
  • In cases where there is nothing wrong with an item, buyers should cover the cost of return shipping.
  • In cases where an item is damaged or defective, or when it is materially different than the item described on the product detail page, sellers should cover the costs of return shipping. You can do this by issuing a concession to the buyer in advance of the return.
  • Sellers can charge restocking fees (up to 20%) for returned items that are not damaged, defective or materially different. These fees are meant to cover the extra handling costs to take the item back into inventory and relist it for sale.

Learn more about our Marketplace Returns Policy.

01/15/2010

Watch our latest Webinar: Best Practices for Managing Orders

Textbook_orders_webinar

There was a great turn-out for our "Selling Textbooks on Amazon.com: Best Practices for Managing Orders" Webinar on January 13th! 

Click to watch the recorded Webinar (52:54 min.) now.


Below are some great questions that came up during the Webinar.

Q:  If a textbook has been sold once but is in pristine condition, can I list it as “new”?

A:  No.  According to our Condition Guidelines for books, a book listed as “New” should be a “brand-new, unused, unread copy in perfect condition.” If a book has already been sold once, it should no longer be considered brand-new, even if it does not show signs of wear.  However, you can list it as “Like New” if it is “an apparently unread copy in perfect condition.”  Remember that listing your book inaccurately could result in the buyer filing a "Materially Different" A-to-z Guarantee claim against you. Read How to Protect Your Investment for guidelines on listing your books.

Q:  How should I decide how to price my book?

A:  It's not always easy to decide how much you should sell your books for, especially when you’re only listing a few. When choosing a price, it’s important that you take into consideration all of your costs, such as how much you paid for the book, Amazon listing fees, and shipping cost.  And of course, you’ll want to be competitive and consider what other sellers are asking for the same book – though you don’t want to let the current "Low Price" be the sole influence on your final decision.  Check out Setting Your Prices for detailed guidelines on setting prices.

Get answers to questions about selling textbooks on Amazon in our online Seller Help, available to you 24 hours day.  And don’t forget to subscribe to the Textbook Selling Blog RSS feed to stay up-to-date on best practices and news during textbook selling season.

01/14/2010

Follow Amazon Textbook Suport on Twitter

Follow Amazon Textbook Support on Twitter 
You can now follow Amazon Textbook Support on Twitter!  We will be tweeting our latest blog posts, seller news, and best practices for successful textbook selling.  Follow us at http://www.twitter.com/amazontextbook.

01/08/2010

Sign up for the January 13 Textbook Selling webinar!

Upcoming_webinars

Selling Textbooks on Amazon.com: Tips and Best Practices
Wednesday, January 13, 2010, 10:00 AM - 11:00 AM PDT

Attend this free webinar and learn more about selling textbooks on Amazon.com - managing orders, shipping, getting paid, handling returns, getting good feedback, and much more. Reserve your seat now and join us at 10:00 AM Pacific time next Wednesday.

For updates on Amazon Textbook Season events and blog posts, follow amazontextbook on Twitter!

01/06/2010

Manage your textbook orders effectively

The first two weeks in January are the peak selling times for the Winter/Spring Textbook Season on Amazon.com. Order volumes can increase rapidly during this time.

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To manage your orders effectively, use the tools in your Selling Account and follow these best practices:


Check-mark-green Check your Seller Account daily 

  • Don't rely solely on "Sold, ship now" e-mails to let you know you have new orders.
  • Keep up with your orders by checking the Manage Orders tool in your Seller Account every day. The Manage Orders tool provides up-to-the minute views of orders.
  • If you have a Pro Merchant subscription, download Unfulfilled Orders Reports regularly to stay on top of order fulfillment.

Check-mark-green Ship orders quickly

  • Get in the habit of shipping your orders right away. Students need their books fast!
  • Consider offering expedited shipping. Over 25% of textbook buyers request expedited shipping last year. Remember to check the shipping speed requested for each order.
  • Orders may arrive sooner if you use the nine-digit ZIP Code associated with the buyer's shipping address. You can find the extra four digits for any U.S. shipping address at www.usps.com.

Check-mark-green Package orders carefully

  • Prepare a professional, clean package. Wipe away dust or debris that may have collected on the item while in storage. Use new shipping/packing materials. Seal all shipments tightly.
  • Include a packing slip in the package. You can print one from the Manage Orders page.
  • Use the complete shipping address. You can cut an address label from your printed packing slip and attach it to the package.
  • Use a complete return address, typewritten or printed in a neat and legible manner, on all packages.

Check-mark-green Always remember to confirm shipment!

  • Ship orders within two business days after Amazon makes the order available to you.
  • Ship_confirm Confirm shipment promptly through your Seller Account.
  • Provide tracking information when available. Once you’ve confirmed a shipment we display the shipping information in the buyer's Amazon.com account, and we also send the buyer an e-mail notification with all of the shipping information.
  • Keep buyers informed about their orders. Students are often anxious about their books arriving on time, and may contact you frequently to ask where an order is.

Check-mark-green Process order cancellations promptly

  • Sellers should update inventory daily and make sure to have sufficient inventory on hand to immediately fulfill all orders. However, occasionally it's appropriate to cancel an order: 1) when you can't ship an item within 2 business days, or 2) when a customer asks you to cancel the order.
  • In the rare case that you cannot ship an order on time, be sure to cancel it right away. Cancelling an order promptly will give the buyer more time to find the book elsewhere before class starts.
  • Keep in mind that buyers can leave feedback on cancelled orders. Customers who receive prompt notice of an order cancellation are less likely to leave negative customer feedback.

Check-mark-green Handle returns and refunds professionally

  • All Amazon.com sellers must accept returns even if the order was fulfilled correctly. Impress buyers by handling returns smoothly.
  • When you receive the returned item, immediately issue the appropriate refund. You can make refunds through the Manage Orders tool.
  • When you provide good customer service by handling returns smoothly and refunding promptly, buyers are less likely to leave negative feedback.

Good fulfillment practices go a long way to promote satisfaction for buyers and good performance ratings for you!

********** 

AS_FBA_steps_5


Fulfillment by Amazon: You sell it, we ship it!



Did you know that you can simplify order fulfillment by sending your new and used textbooks to Amazon? With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. FBA orders are eligible for FREE Super Saver Shipping & Amazon Prime, which can mean savings for students and a competitive edge for you.

You can add Fulfillment by Amazon to your existing seller account and get started today! For more information, click here:

Fba_logo




Textbook sellers, be sure to check out the FBA EasySell option.

12/30/2009

Manage Your Textbook Inventory Proactively

Textbooks-stack_120._V251978780_Managing your inventory proactively is one of the smartest things you can do during textbook season. Good inventory management can save you the hassle of cancelled listings and returned orders.

Here are some tried-and-true suggestions from experienced sellers:

  • Determine which books may be popular and make sure you have enough stock available at all times. Our Amazon.com Textbook team posted an announcement this November to help sellers prepare for the Winter/Spring Textbook Season. The post provides insight into common issues in the textbook market, gives a list of the Top 100 bestselling textbooks from the Fall 2009 season, and includes information about which books have recently been replaced with newer editions. Read the Seller Success post!

  • Students need their books fast! Don't list textbooks that you can't ship right away, and update your inventory daily to avoid cancelled orders.

  • To avoid misrepresenting your items, match each textbook by ISBN to the correct Amazon.com catalog page. Sellers must match their book to the ISBN, title, author, edition, binding, publisher and publication date on the catalog detail page exactly. Even if the title and author appear on the page you're viewing, if the ISBN of your book is not the same as the one on the detail page, you will be listing the wrong edition or binding. Mismatched listings can result in a poor customer experience, which can lower your Customer Metrics.
    A good way to find the right detail pages for your textbooks is by using the handy searches on the main Textbooks store page on Amazon.com. Here's what to look for:

    Amazon_textbook_search

    If you enter your book's ISBN into our system and don't find an exact match, it means that there is currently no page for that book in the catalog and you can't list it on Amazon.com. If you are a Pro Merchant subscriber, you may be able to create a new catalog page for your book. See our Seller Help pages for details.

  • Don't list prohibited editions of textbooks. Most book sellers have different editions of textbooks in their inventory. Most editions are fine to sell if the detail page is in the Amazon.com catalog for them, but some types of editions may not be sold on Amazon.com at all. For instance, you probably know that you can't list scanned copies of books, but remember that teacher's editions and international editions of textbooks are also prohibited. Listings for prohibited textbook editions will be cancelled by Amazon and can result in action against your account. See our Textbook Selling Policies.

  • Describe your textbook accurately and list with the right condition. Take a look through your copy and see if there are notes in the margin, highlighting or underlining (or even doodles) on any of the pages. Is the binding intact? Is there residue from stickers on the cover? Review our Condition Guidelines for Books and follow them to the letter to avoid unnecessary A-to-z Guarantee claims from buyers who receive textbooks that are materially different than described.

Backtoschool_apple
  • Keep your listing details up to date. When you need to, use the tools in your Seller Account to edit the item description, item price, or the shipping methods you offer. Up-to-date listing details mean fewer potential order problems.

  • If you use inventory uploads, remember that all items in a feed must be processed before any of the changes appear on Amazon.com. If you have time-sensitive changes, upload those first in a separate feed, and upload changes that are not time-sensitive in a later feed. See our Inventory Management FAQs for more tips.

12/21/2009

Getting Paid - How It Works

Cash A top concern for every seller is getting paid. To get paid for your Amazon sales, you need to be sure you've set up your seller account correctly and then remember to confirm your shipments.

1. Enter the information for a valid U.S. bank checking account into your seller account.

Amazon transfers funds from your sales directly to the bank account you specify in your seller account. If you enter your checking account information too late (less than 24 hours before your first scheduled disbursement) it can delay getting your funds for another 14 days. We suggest entering it in when you first set up your account, or before you sell your first item. To understand how important this step is, see our FAQs below, especially the "Why didn't I get paid?" topic.

2. Use Manage Orders or download Order Reports every day to check for new orders.

The Manage Orders section of your seller account provides you with a number of tools to identify orders that are ready for fulfillment. You look for orders by scolling through your list and searching by unshipped or shipped status, or you can download reports. Whichever you choose, make sure you are checking frequently for new orders.

Orders will be listed by the date the order was placed. Remember, we are handling the credit card and fraud protection for you, so there may be a delay in receiving orders while we do the processing. That means that an order from Amazon.com is one that is ready to ship. Once you receive the order, don’t delay – start the processing to get the product shipped to the buyer.

Confirm2

3. After you ship your products, confirm your shipments.

In order to receive payment, you must confirm shipment. This step is required for two reasons. First it tells the system that the product has shipped so a confirmation can be sent to the buyer and second it tells the system that you can be credited for that order.

When you successfully confirm shipment, Amazon.com charges the buyer's credit card, processes the shipping information and updates the shipping information in the buyer's account. Buyers can then see the status of their shipped orders online, which results in improved customer satisfaction and reduced customer contacts for you. Amazon.com also sends an automated shipping confirmation e-mail after you confirm the shipment.


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To be sure you get paid, after you package and ship your orders to buyers, use the tools in your seller account to notify Amazon that the packages are on the way. For detailed instructions, enter "confirm shipment" into the seller Help search or use the "Learn more" links in the Manage Orders interface.

 

Frequently Asked Questions:

How and when do I get paid?

After you first register to sell on Amazon, we let the funds from your sales accumulate for the first 14 days. At the end of this time, we settle your account – i.e., subtract our fees and shuffle the rest of the funds off to you via an Automated Clearing House (ACH) transfer to your checking account. This is your first disbursement. After this, disbursements will occur automatically every 14 days.

Disbursements usually appear in your checking account within 3-5 business days. Note that for a disbursement to take place, you must have a positive balance. Amazon fees and customer refunds, if any, can affect your balance.

How do I know I have been paid?

Your settlements can viewed in the Payments account section of your seller account at any time.

Why didn't I get paid?

There are several reasons why you might not be paid when you expect:

  • You recently began selling on Amazon.com and your first 14-day settlement period has not concluded.
  • Your first settlement period has concluded but you do not have a positive account balance.
  • You have not yet entered your bank account information.
  • The bank account information you entered is incorrect. Contact your bank to confirm the checking account number and ACH (Automated Clearinghouse) routing number.
  • You entered debit card information instead of checking account information.  A checking account with an ACH routing number is required for seller disbursements.
  • Your bank does not accept ACH transfers.  Contact your bank to confirm that they accept ACH transfers. If they don't, provide a checking account from a bank that accepts ACH transfers.
  • Your bank is outside the United States.  A checking account in a US-based bank is required for seller disbursements.
  • The bank account you provided originally is now closed. Contact your bank to obtain the checking account number and ACH routing number for your new bank account.

Back-to-school-books 
We wish you success selling textbooks and getting paid for your sales on Amazon.

12/18/2009

Offer Expedited Shipping for Great Customer Service

Shipping-truck Speedy shipping is especially important to buyers during textbook season. Offering expedited shipping on your orders shows you care about customer satisfaction.

New expedited shipping options for Books, Music, Video and DVD products (BMVD Products) allow sellers to provide higher levels of shipping services for those customers who want premium expedited delivery. Sellers who offer 2-day and next-day domestic shipping or expedited international shipping for textbooks can increase order volume. Sellers can also offer priority expedited delivery to domestic addresses.

Here are delivery expectations for BMVD orders. All of the available options for shipping textbooks are provided for comparison.

Domestic Standard
The buyer should receive their order within 4-14 business days from the shipment date (up to 21 days in some cases).

Domestic Expedited
The buyer should receive their order within 2-6 business days after shipment.

Two Day Domestic
The buyer should receive the order within 48 hours after shipment.

One Day Domestic
The buyer should receive the order within 24 hours after shipment.

Standard International
The buyer should receive their order within 3-6 weeks, though it may take up to 8-12 weeks depending on customs delays

Expedited International
The buyer should receive their order within 3-7 business days, though it may take longer depending on customs delays.

Sellers are expected to ship all BMVD orders within two business days of the date the order notification is made available by Amazon.

Dollar_sign When you sell a textbook on Amazon.com, Amazon automatically charges the buyer a per-item fee for shipping and passes that amount on to you. The shipping rate depends on the shipping service selected by the buyer.

You can select any of the new shipping options on an item-by-item basis when listing or editing single items. If you are using inventory files, you can enter values for the new shipping options in the "expedited-shipping" field for each SKU in your file. The Book Loader and Inventory Loader both support the new expedited shipping options for books. (See the Data Definitions tab of the latest version of the file for instructions on coding the "expedited-shipping" field.)

To learn more about the new shipping rates and settings, enter "Ship BMVD" into the search box on our seller Help pages.

Happy textbook selling!

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